Gucci Flora Gorgeous Magnolia Eau de Parfum is the newest jewel in Gucci’s iconic Flora Fantasy collection, launched in 2023. Created by master perfumers Daphné Bugey and Marie Salamagne, this radiant fragrance channels inner strength, confidence, and free-spirited joy, all captured through a bold bouquet built around the rare Magnolia Alba flower.
The scent opens with an unexpected yet inviting blend of dewberry, coconut, and orange, creating a juicy and tropical brightness. At the heart, the delicate elegance of magnolia is enhanced by jasmine sambac, ylang-ylang, and lily of the valley, evoking soft femininity and blooming vitality. The dry-down reveals a warm, earthy base of musk, patchouli, and blonde woods, grounded with sensual vanilla-like coconut for an addictive finish.
Presented in a lavish purple lacquered bottle adorned with Gucci’s signature Flora pattern, this perfume is not just a fragrance but a symbol of empowerment and modern femininity. The campaign, led by Miley Cyrus and captured by Petra Collins, reinforces a surreal, pastel dream world where confidence blossoms and individuality reigns.
Available in 10ml, 30ml, 50ml, and 100ml Eau de Parfum.
