Step into a world of scent and memory with Gucci Mémoire d’une Odeur Eau de Parfum, a revolutionary unisex fragrance launched in 2019 under the visionary direction of Alessandro Michele and crafted by master perfumer Alberto Morillas. This fragrance defies conventional olfactive categories by introducing a new family: Mineral Aromatic—a delicate, radiant blend of emotional memory and sensory exploration.
At the heart of this transcendent scent lies Roman chamomile, a flower known for its gentle, herbaceous aroma that evokes universal nostalgia. The fragrance opens with chamomile and bitter almond, leading into a soft floral heart of Indian coral jasmine, musk, and creamy white petals. The dry down reveals a warm and earthy combination of sandalwood, cedarwood, and a hint of vanilla, forming an ethereal yet grounded finish.
Mémoire d’une Odeur is more than a perfume—it’s a poetic journey through time, capturing the scent of a moment and allowing it to live again. It reimagines perfume as a gender-neutral, timeless elixir, unbound by conventional expectations. This visionary fragrance bottle, inspired by a vintage Gucci design, is shaped like an ancient column with grooved glass in a luminous pale green, topped with a golden cap and adorned with celestial artwork on its box—recalling Renaissance frescoes and the mysteries of the universe.
The campaign, directed by Glen Luchford, and starring Harry Styles alongside a diverse, creative cast, celebrates freedom, individuality, and memory. Captured in sun-drenched landscapes near Rome, the visuals reflect a mythic, free-spirited life and the intimate moments that define it.
Gucci Mémoire d’une Odeur is available in 100ml Eau de Parfum sizes.
